Building Your Speaking and Writing Platform

Encouraging others to speak for Him!

  • Home
  • About
  • Writing
  • Speaking
    • Anecdotes
    • Purpose of a Talk
    • Speaking Fees
    • Speaking Skills
      • Speaking as a Business
    • Spiritual Aspects of Speaking
    • Workshop Leading
  • Blogging
  • Marketing
    • Beginning Engagements
    • Book Table
    • Facebook/Social Media
    • Marketing Your Speaking Ministry
  • Training
    • E-Courses
      • Launch Your Speaking Ministry
      • Build Your Online Community E-Course
    • Training Downloads
      • How to Launch Your Speaking Ministry
      • How to Build an Online Community
      • How to Craft a Life-Changing Signature Talk
      • Treating Speaking as a Business
      • How to Get Better Bookings
      • Creating Information Products to Sell When You Speak
      • The Purpose-and Adventure-of Writing
  • Newsletter
You are here: Home / Marketing / Marketing Your Speaking Ministry / Are Speaking Opportunities Drying Up?

Are Speaking Opportunities Drying Up?

February 4, 2017 By SheilaWrayGregoire 9 Comments

I’ve just returned from speaking at Breakforth, one of Canada’s largest Christian conferences.

It was a wonderful weekend with amazing speakers and great special music, and definitely worth attending.

Me with a bunch of awesome communicators at the Women in Music and Media booth at Breakforth!

Me with a bunch of awesome communicators at the Women in Music and Media booth at Breakforth!

But three years when I spoke there my average audience was about 400 over 3 talks. This year it was more like 60.

The conference itself has shrunk.

But it’s not Breakforth’s fault, as near as I can see. I see the same thing when I speak at weekend-long marriage conferences, or at denominational women’s conferences.

Fewer people are attending traditional conferences.

That’s a problem for us as speakers, because one of the best ways to get your name out there is to do a workshop (rather than a keynote address) at one of these large conferences. It’s often quite easy to get hired to do workshops, and since people from so many churches attend, it’s often quite easy to get more speaking engagements out of it.

But fewer people at a conference means fewer breakout sessions, which means fewer opportunities for workshops.

Individual events at churches still seem to be doing quite well, but these large events seem to be drying up.

So we have a choice, as speakers: we can be disappointed and throw in the towel, or we can recognize this as a unique opportunity to reach people in a different way.

Why don’t people attend conferences as much anymore? I think there are a variety of reasons.

  • Conferences are expensive, and we’ve been through an economic downturn
  • People are more inclined to work shift work or have less regular hours, so finding a weekend free (especially a weekend where someone else can do childcare) is becoming increasingly difficult

But the biggest reason, I think, is this:

We can get the same information online.

Why go to a conference if you have access to amazing sermons by Francis Chan online? Why go to a conference when you can listen to downloadable sermons, watch videos on YouTube, or do your own book study with resources that are right at your fingertips, at a schedule that suits you?

What does this mean for speakers?

How Christian Women's Speakers can teach more online, rather than just relying on conference engagements to spread the message we have.

We must realize that we are called to communicate the message that God has given us to people-we are not called to speak on a stage to a large group of people.

Now, speaking on a stage to a large group of people may be part of that calling, but it is only a part. We can communicate that message in so many other ways.

And sometimes those other ways are actually more effective.

I was speaking recently to a woman whose passion is a very niche area: Helping women who are victims of emotional and verbal abuse heal and figure out next steps.

As you can imagine, there aren’t a lot of conferences for that where she can speak. It’s too limited an area. So she has spent the past several decades writing on the topic, but primarily speaking on general faith issues at women’s conferences.

She does that well, but what she really wants to do is reach those women in marital crisis.

What she has decided to do instead is start coaching programs online to help these women. And as she’s given up more and more “in-person” speaking engagements, she’s had more time to dedicate to these coaching programs, that are increasing in enrollment massively.

When you speak in a niche area, it is much easier to teach online than it is to get hired to teach in person.

If you speak on depression, on overcoming the effects of child sexual abuse, on dealing with a husband who uses porn-all of these things are much easier to teach online. Because fewer people are affected by each of these things, individual churches are unlikely to put on events specifically targeted to that niche. And because these are often “embarrassing” issues, or things that conjure up shame, fewer people are going to want to attend in public anyway.

The online world, though, can remain relatively anonymous.

But how can you teach online?

  • You can host webinars, where people attend a “virtual” classroom and hear you speak and often watch a PowerPoint presentation, while they are able to ask questions via a chat room and interact that way.
  • You can create a video course where you teach a specific topic. I’m launching my “Boost Your Libido” course this week, where I’ve recorded 10 videos, and put them with assignments, extra resources, and prayer prompts so that people can work through it at their own pace.
  • You can host coaching sessions for a set number of people, where everybody can either phone in or appear at a virtual classroom at a specific time.
  • You can build an email course, where you send out emails at a specific schedule, often paired with ebooks or other online resources.

And the best part is that  you can often earn far more money doing this online than in person, because once the course is created, you can keep selling it with no other work on your part. Unless you’re doing the live webinars or coaching sessions, people can keep buying it after the fact.

That’s what will happen with my Boost Your Libido course, but also with my Launch Your Speaking Ministry course. I finished the latter course in September, but people still buy it even today.

If you’re a speaker, video courses and webinars are the way to go.

They capture “you” and allow people to get a sense of your personality and delivery.

But coaching programs can also be good, too, because they allow some of that actual ministry, like praying with people and counselling people, that we often get when we do weekend conferences.

On Monday I’ll be announcing a way that you can get access to three months free of a service where you can host video courses, but for today, I just wanted to say this: the hunger for God’s truth is still there. But we may have to creative and think outside the box to figure out how to deliver it.

Twenty years ago, it was easy to get booked to speak at conferences. The good news today is that you don’t need to convince anyone to hire you! You can go straight to the people-as long as you can get enough people on social media or on your newsletter list to let them know what you offer.

We’ll talk about the latter issue soon, but for now, let me know: have you ever dreamed of creating a course? What would it look like? Let’s talk in the comments!

Filed Under: Marketing Your Speaking Ministry, Workshop Leading

Comments

  1. Kayla Lucas Young says

    February 4, 2017 at 2:18 pm

    I have actually tried to teach a course online through a teaching application and a Facebook group since the costs were free. However, I think if I have the right platform with all the tools I need, I could be successful! I also need to be more organized!

    Reply
    • SheilaWrayGregoire says

      February 4, 2017 at 2:21 pm

      You really could, Kayla! I do think it’s the wave of the future. I mean, I’m currently taking a bunch of courses myself online right now, mostly about how to grow email lists and sell things. And I’ve also started selling other people’s courses on my blog (I’m selling a great one from Sarah Ball on dealing with depression called Fearless Traveller). I think if we can create courses that are needed, and then find people with audiences in our niche, we can do really well!

      Reply
  2. Laura Bennet says

    February 5, 2017 at 9:17 am

    Great information and thought provoking ideas. I’ve thought of courses online because by nature and previous profession, I’m a teacher. But as an author, I’m finding the challenge to write books and create online content overwhelms me at times. I do see how using the time I would otherwise be speaking to record videos or webinars would be more time efficient in the long run. How do you organize your time and where do you record your videos? Are they only from your regular speaking engagements or done elsewhere? (My “office” is a corner of my bedroom, and we have a very small house.) Thanks for the post!

    Reply
    • SheilaWrayGregoire says

      February 5, 2017 at 2:24 pm

      Great questions! I just record my videos around my house. I did some while sitting at the island in my kitchen; some while standing in front of the fireplace; some even in my bedroom (which fit the theme of the course!). But if you want to appear more professional and less “home-y” (the home-y personal thing works better for my audience, but it wouldn’t for all audiences) the easiest way is to just buy a whitescreen. A whitescreen with lighting would cost maybe $280 in total for something that would be decent enough. It’s really the microphone and the camera that’s expensive. But you really can record pretty much anywhere if you have a good camera and good lighting, which doesn’t have to be expensive!

      Reply
  3. MaryLou Caskey says

    February 5, 2017 at 9:43 am

    This is a great blog post. I look forward to learning more about what you are going to be offering. I’ve been teaching some online courses for years and even though I prefer in person teaching, online teaching has some wonderful perks.

    I love using Zoom for courses because it offers some real-time interaction that comes as close to in person as I think you can get right now.

    Reply
    • SheilaWrayGregoire says

      February 5, 2017 at 2:23 pm

      Thanks for that recommendation! I’m using Thinkific right now, but it’s not “live”. I’m recording videos ahead of time and then people can watch when they want. I’d love to move into some more real-time chat things, so I’ll check that out for sure!

      Reply
  4. Cathy says

    February 10, 2017 at 7:13 am

    I created a 10 week course several years ago with my “geek” husband as the video editor. I was able to use my laptop as my camera, placing it on an adjustable music stand so that it was not looking up my nose, and used an app on my phone, connected with my laptop as a video prompter. My husband did all the editing in iMovie on my Mac.

    It was a lot of fun creating it. The only problem I had was finding my niche to market it to.

    Reply
    • SheilaWrayGregoire says

      February 10, 2017 at 2:10 pm

      It is amazing what you can do from home, isn’t it? But yes, marketing is always the toughest part. That’s why I’m always stressing that we all need to build our list!

      Reply

Trackbacks

  1. Do You Truly Think of Yourself as a Speaker or a Writer? - Building Your Speaking and Writing Platform says:
    February 6, 2017 at 2:08 pm

    […] means investing in a good newsletter program so that you can keep in touch with your leads, and in creating online courses (as I talked about on Friday!). When you buy the Startup Bundle, you get two months of ConvertKit, […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Connect With Me

  • Facebook
  • Pinterest
  • Twitter

Speaker Training Newsletter

Search

Recent Posts

  • A Guide to How to the Best Ways to Spend Your Time to Build Your Ministry
  • Why Do So Many Christians Feel It’s Wrong for Other Christians to Make Money?
  • Here’s how to Launch Your Speaking Ministry!
  • Sample Fee Schedule for Christian Women’s Speakers
  • Do You Truly Think of Yourself as a Speaker or a Writer?
  • Are Speaking Opportunities Drying Up?
  • On Politics, Elections, and Remembering Your Main Purpose

Topics

Archives

Return to Sheila Wray Gregoire

SWG Button
Copyright © 2021 Crown Laid Down Designs All Rights Reserved · Log in