Every Tuesday on BlogTalkRadio I host Use Your Words, a 30 minute show where I give you speaking tips!
After asking on my Facebook page about the types of things you all wanted to hear about, I discovered that “writing a book” was right there on the top of the list. So I decided to tackle that in yesterday’s show. Listen in here.
A few thoughts from the show, in no particular order:
1. It’s very hard to get a book published today by a traditional publisher.
They’re looking for a great, compelling idea with a readily available and identifiable market. In other words, they don’t want lots of new books on “how to get closer to God”, which is basically what most of us who speak want to write. They want something very specific, that addresses a problem.
Unfortunately, if we write books for a specific niche, they’re hard to sell if we speak to general audiences. So traditional publishers aren’t likely going to help us much.
2. Self-Publishing is very expensive.
I say more about self-publishing in this post, but keep in mind that you’re looking at roughly $5000. That’s a lot of money. You can expect to sell books to about 10% of your audience, roughly, so if you speak to 300 women a month, and you publish 1000 books, you will likely sell them in three years. If you can guarantee that you can do that, self-publishing may be worth doing. If you can’t, then you should think about waiting.
3. Writing a Book Takes Time You Could Spend Elsewhere
Writing a book will take you at least six months to do well. In that six months, you could have been, instead, building up your web presence and your online community, which in turn would make it easier to sell that book (or to attract a traditional publisher). You could have been researching other speaking opportunities, or even writing magazine articles.
I’m not saying it’s not a good idea; only look at what should come first. Personally, I would concentrate on building a big online presence first, and then writing the book when you have a natural audience to sell it to. I talk more about my perspective in the radio show, so listen in!
In the meantime, if you need things to sell as you speak, a better route is to find something cheaper to produce. I have a great teleseminar that teaches you how to Create Information Products to sell, and helps you brainstorm what will work for you.
And this summer, I’ll be doing a webinar on how to get a book published, if you’re serious and you do want to pursue this. I’ll give you all the ins and outs, and teach you how to have the best reception from publishers. You don’t want to miss it, so sign up for my speaking information here!